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MARKETING PROCESSES IN CIVIL ENGINEERING
Kratochvílová, Martina ; Koláček, Tomás (referee) ; Dohnal, Radek (advisor)
This master‘s thesis named Marketing processes in civil engineering is engaged in marketing processes of company STAVBA krbů s.r.o. The analysis of present situation and a proposal of marketing plan are parts of this thesis. These parts are both based on processed theoretical basis and they are a practical application of marketing processes in civil engineering. Along processing the emphasis has been posed to maximalization of positive effect during the plan implementation and changes of the company’s marketing processes.
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Preparation and financing of construction contracts during its life cycle, from the viewpoint of a contractor
Žilinský, Lukáš ; Jančálek, Pavel (referee) ; Kocourková, Gabriela (advisor)
The thesis engages in an assessment of financing the building contract from the view of a contractor. In the introduction of a theoretical part there is concisely characterized the meaning and current state of the construction market in the Czech Republic. Then there is a basic description of the characteristics of the building and construction market, followed by a description of the life cycle of construction contracts. Main attention on the theoretical part is paid to the possible ways of financing the building contract from the view of the constructor. The practical part of the thesis is divided into two examples. In the first example, an analysis of financing the building contract from the view of the constructor or construction company can be seen. Following the method of financing the business activity of the construction company is a financial analysis of its capital structure with subsequent evaluation of the results. The second example contains processing of progress financing of the building contract using a form of forfaiting, i.e. redemption of medium-term debt.
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Entry construction company on a new market
Šuster, Richard ; Buchalová, Jana (referee) ; Dohnal, Radek (advisor)
The bachelor’s thesis is focused on the proposal of the marketing strategy of the company Realstav Čachtice s.r.o., which concentrates on the realization of interior and exterior coating, thermal insulation systems, the surface finish of facades and screeding. The aim of the thesis is the proposal of the marketing strategy for the company’s entrance on the construction market in the Czech Republic based on the theoretical knowledge and the analysis of the current status.
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Development Prices of Buildings
Muchová, Petra ; Ing.Jan Horalík (referee) ; Marková, Leonora (advisor)
This thesis deals with developers prices buildings. The work process methodology for the valuation of objects according to their life cycle stages in which the development activity takes place. Explain the difference between construction and real estate market. In the practical part is concerned with the description of a specific property and constructing a budget based on project documentation. And finally assembling the sales prices of housing units and a comparison of prices with the real estate market.
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Subcontracting management on a construction contract
Bellayová, Magdaléna ; Vaňková, Lucie (referee) ; Kocourková, Gabriela (advisor)
The diploma thesis deals with the subcontracting management on a construction contract. The purpose is to define costs for permanent employees and for external employees in specific construction company, known as a subcontractor. There are some concepts which are defined, such as construction contract and market, prices in construction, project management. The following part evaluates the way how the subcontractors are selected for the construction contract and its management. There is a research of preparedness this construction contract. In the end there is an evaluation of selection process with the subcontractors in the specific construction contract, subconstructors management and construction contract management.
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Marketing of real estate sales
Havránková, Jana ; Pěknic, Štěpán (referee) ; Dohnal, Radek (advisor)
This bachelor thesis is focused on the "Marketing of sale of the property" and it mainly deals with the availability of information, which are provided to the customers. Further amendment of the law on real estate transfer tax, when the newly passed tax burden on the buyer, how does this change in the law on the real estate market, the realtor, the seller or the buyer. The subsequent resolution of disputes or complaints in the purchase/sale of real estate and the analysis of the time that is needed to meetings and to the conclusion of the contract through a realtor or without her help. The work consists of the theoretical part and the practical. In the first part are mainly specified the basic concepts related to marketing, in the second part it is applied to marketing research in practice. In conclusion are described proposals and possible recommendations for improvement.
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Tracking the efficiency of business marketing resources
Havránková, Jana ; Budíková, Michaela (referee) ; Dohnal, Radek (advisor)
Diploma thesis is focused on the theme "Monitoring the efficiency of funds on the marketing enterprise" which will be performed the analysis of two specific companies and their marketing activities. Further, they identified the marketing tools in companies. After analyzing all marketing activities of the companies evaluated and then executed the marketing plan and its budget. After the introduction of the marketing plans in companies will be carried out assessment of the embedded costs. The work consists of the theoretical part and the practical. In the first part are specified concepts related to marketing, in the second part is performed marketing analysis and subsequently conducted a marketing plan. In conclusion, the described evaluation of the embedded costs, the proposals and any recommendations for improvement.
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